Email 1 — Introduce Housing Perks
Subject options (pick 1)
Save on everyday essentials with Housing Perks free app
New for [LANDLORD NAME] tenants: a free app to help you spend less
Up to 15% off across 100+ brands — free for tenants
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Set up in minutes. Use it on your next shop, even on sale items.
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Hi [FIRST NAME],
You can now save on everyday essentials with Housing Perks. It’s a free app available to [LANDLORD NAME] tenants.
You can also use Housing Perks with most existing offers, so you can save on top of in-store and online discounts.
What you get
Up to 15% off across 100+ shops
Savings on groceries, fuel, clothing, home essentials and days out
Clear offers in the app, so you can choose what’s useful to you
Examples of brands you see in the app
Sainsbury’s, ASDA, Morrisons, Argos, Primark, TK Maxx, M&S, B&M, B&Q, Sports Direct + more.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference (from your rent statement or letters)
Start saving when you shop in-store or online, where available
Want a quick walkthrough? Watch the short video: [VIDEO LINK]
CTA button: Get Housing Perks
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 2 — Proof / Momentum
Subject line options
Tenants have already saved £[TOTAL SAVED] with Housing Perks
A quick win on your next shop, free app for tenants
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Average tenant saving: £[AVG SAVING]/month. Works on most sale items too.
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Hi [FIRST NAME],
Tenants have already saved £[TOTAL SAVED] with Housing Perks. So far, [X] tenants have signed up. If you haven’t tried it yet, it’s worth a look before your next shop. You can get up to 15% off across 100+ shops.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Start saving when you shop
Not sure how it works? Watch the short video: [VIDEO LINK]
CTA button: Start saving
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 3 — “Next shop” prompt
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Got a shop coming up? Check Housing Perks first
Save on everyday essentials this week free app
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Up to 15% off across 100+ brands, including on most sale items.
Body
Hi [FIRST NAME],
If you’ve got a shop coming up, Housing Perks can help you spend less. It’s free to use, and once you’re set up you can check offers whenever you shop.
You can get up to 15% off across 100+ shops, including: ASDA, Sainsbury’s, Morrisons, Argos, Primark, TK Maxx, M&S, B&M, B&Q, Sports Direct + more.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Start saving when you shop
CTA button: Try Housing Perks
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 4 — Social proof + “don’t miss out”
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Tenants are saving every week with Housing Perks
Have you tried Housing Perks yet?
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Total saved so far: £[TOTAL SAVED]. Free for [LANDLORD NAME] tenants.
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Hi [FIRST NAME],
Tenants are using Housing Perks every week to pay less for essentials.
So far
Total saved by tenants: £[TOTAL SAVED]
Average saving per tenant: £[AVG SAVING]
Sign-ups so far: [X]
You can get up to 15% off across 100+ shops including: ASDA, Morrisons, Argos, Primark, Sainsbury’s, TK Maxx, M&S, B&M, B&Q, Sports Direct + more.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Start saving when you shop
CTA button: Start saving today
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]
Email 5 — Seasonal / “money’s tight” support
Subject line options
A little help with the weekly shop free app
When money’s tight, savings help, try Housing Perks
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Works on sale items too. Free to use for [LANDLORD NAME] tenants.
Body
Hi [FIRST NAME],
When money’s tight, any saving helps. Housing Perks can cut the cost of things you’re already buying, like groceries, fuel, clothing and home essentials.
You can get up to 15% off across 100+ shops.
How to sign up (takes a few minutes)
Download Housing Perks from your phone’s app store
Enter your mobile number
Select [LANDLORD NAME]
Enter your tenancy reference
Start saving when you shop
CTA button: Get Housing Perks
Need help signing up?
If the app doesn’t recognise your tenancy reference, please check that you’ve entered it correctly. Still having trouble? Email support@housingperks.com and include a screenshot of a letter showing your reference.
Thanks,
[LANDLORD NAME]