ForHousing Case Study 2

Project at a glance

3,500

Tenants using the app

£1M

Vouchers purchased

£50k

Money saved

1 week

Time to rollout

5,200

Tenants using the app

£2M

Projected vouchers purchased

£100k+

Projected annual savings

2 weeks

Time to rollout

Executive Summary

ForHousing, with 17,000 properties in the North West, needed a fast and simple way to help tenants save money during the cost of living crisis. Partnering with Housing Perks, they launched a self service savings app in under a week. Since launch, over 3,500 tenants saved more than £50,000 with over £12,700 paid directly towards rent.

The Challenge

ForHousing serves tenants across the North West many of whom were struggling with higher food and energy costs. With inflation impacting everyday essentials tenants needed an easy way to save money without the delays and complexity of traditional support schemes.

ForHousing sought a scalable solution that could quickly reach a large proportion of tenants while keeping administration to an absolute minimum.

The Solution

ForHousing worked with Housing Perks to roll out a secure easy to use savings app.The app offers tenants discounts at well known retailers including Sainsburys Asda Tesco Morrisons Primark and Currys among many others.

No personal data is shared with Housing Perks. Tenants simply sign up using their tenancy reference code.

The programme went live within a week thanks to Housing Perks’ ready to launch system. Promotion was driven through newsletters and the ForHousing website.

"I saved on my food shop in the first week of downloading the app. It makes a real difference."

Tracy, a tenant at ForHousing

How it works

1
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Download the app from the app store for free

2
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3
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Select your Housing Association or Council and enter your tenancy reference number

4
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Start saving! Purchase vouchers for your favourite brands

5
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Use vouchers when you checkout instore and online

How Housing Perks App Works

Instant Setup

Day 1

App launch: no integration or development needed

The Housing Perks app is free to download for tenants. Our app prioritises data security and is compliant with RSLs security standards.

Day 2

Tenant promotion: emails, flyers and newsletters and council website article

The Housing Perks team provides templates, designs and copy which converts tenants to download the app and start saving.

Day 3

Tenants save on essentials and contribute savings to rent arrears

All with zero extra admin for the social landlord or development time needed. The Housing Perks team remain on hand to support.

The ImPact: High engagement with measureable savings

In just 3 months, high engagement, measurable impact, and zero overhead

Since the launch of the Housing Perks programme, ForHousing has seen strong adoption and tangible financial benefits for tenants.

A total of 3,500 tenants have signed up and purchased 18,000 vouchers with a combined value of £1m. This activity has resulted in £50,000 in savings for tenants, allowing households to keep more money in their pockets during a challenging economic period. In addition, £13,000 of these savings have been directed straight towards rent, helping to reduce arrears and support financial stability.

The high uptake demonstrates both the need for and the value of a simple, low effort solution that delivers meaningful results without adding administrative burden.

“A brilliant app!”

Rob, ForHousing tenant

How FORHOUSING Empowered 3,500 tenants to save £50k